How to Drive Low-cost Traffic to Your Portfolio Site

When you first build a portfolio site for your freelancing services, it can feel like no one visits it (especially if you’re tracking visits through something like Google Analytics).

Here are my top tips for driving free and low-cost website traffic.


Cross-posting your work samples on Pinterest is a great way to get them in front of more people. If your work is visual, then it’s easy! If you’re a writer or another non-visual freelancer, you can use stock images, create your own images, or use Pinterest’s text pin option.

I recommend posting things other than your samples on your Pinterest profile, like:

  • Work that inspires you
  • Swipes
  • Hobbies
  • And more

Ad Networks Like

There are a ton of paid advertising networks out there. Seriously, so many. They all have pros and cons, cost being one of the major factors for a lot of advertisers. provides really affordable traffic at a high volume by using pop-unders. You buy based on the number of site visitors, which means you actually get visitors. Other networks charge per impression or click so you may pay without getting much traffic.

This service works best for freelancers who know their target audience. If you’re just working on “whatever comes in,” it’ll drive up your numbers but may not lead to work. However, if you’re working in specific industry niche, you’ll be able to target your ideal traffic.

Search Engine Optimization (SEO)

SEO is the long game of low-cost traffic. It’s a huge time investment, both to learn about it and to implement it, but it’s really effective. Who wouldn’t want to be found when someone searches for what you do?

Freelancers can boost their search rankings by:

  • Writing high-quality blog posts
  • Optimizing meta titles and descriptions
  • Using image alt tags
  • Applying a proper heading structure (i.e., H1, H2, H3, etc.)
  • And more

There are plenty of other options for freelancers to get free and low-cost traffic to your portfolio website, but there are the low-hanging fruit.