It’s no secret that one effective way to get exposure for your business is by distributing articles to other websites. Whether you’re guest blogging or writing as a freelancer, all that exposure isn’t worth much, unless people CLICK on your byline.
Here are 4 quick tips to help you ensure you have clickable bylines:
#1: Don’t make it all about you, it’s not a biography
Yes, sometimes it’s called a “bio box”, but always put yourself in the mind of the reader. They don’t really want to know about you, your credentials and your life. They want to know how you can help them instead.
#2: Craft unique bylines to match your specific topic
While it might be more work, crafting a byline that is tailored specific to the article’s content will more likely produce better results. It’s well worth the effort to make an on-target offer.
For example, if you’re a health writer and you write an article about weight loss, if the link in your byline is about weight loss, it will perform better than if it is just about general health.
#3: Make your article lead into the byline
Not only should the offer you make in your byline be relevant to your content, you want the article to flow right through to the byline. Think of the byline as the conclusion to your article.
For example, if you write an article about using intuitive eating for weight loss and you provide 10 tips in the article, your byline can show the reader how to get 10 more tips by signing up for your free report.
Or if you show the reader how to complete home improvement project, send them back to your site to get a free list of tools or a blueprint to make completing the job easier.
#4: Give them a specific call to action. Don’t mince words
Tell your reader what you want them to do. If you’re wishy-washy, they’ll just move on. Luckily, you can grab some byline templates to make it easy for you to create strong calls to action.
If you’d like an easy way to put these tips into action…
Your Next Step: Download Your Free 13 Fill-In-The-Blanks Templates
Make creating your bylines even simpler by grabbing these ready-to-use templates. You get 13 templates to help you grow your list, sell your product and more. This handy guide even includes the 4 tips we’ve shared in this post, so you have them where ever you go.